Sappe Public Company Limited (SAPPE) has introduced a new product called “Beauti Shot Stix” as Thailand’s first concentrated shot in Korean style of drinking stick pack. The innovative drink is offered in two formulas; Colla-C for brighter skin and immune system booster Immu-C, with a high amount of vitamin from berries. A pack of Beauti Shot Stix is full of health benefits, easy to carry and worth the money. Just tearing the top of the stick pack and it is ready to be consumed for intense beauty and health for the new generation. Sappe sets a sale target of 100 million baht in its first year and the product is now available at 7-11 convenience stores nationwide at 15 baht per piece.
Sappe Chief Executive Officer, Ms. Piyajit Ruckariyapong, said health consciousness has become a mega-trend over the past several years. Now consumers still focus on taking care of themselves including beauty and wellness. The trend has made the overall functional drink market including the casual healthy drink and healthy shot categories continue to grow. This emphasizes that they are products with potential to grow further, with the strength of functional drink which has benefit that comes with convenience and good taste for the need of the new generation.
To affirm its leading status in functional drink (casual healthy drink category) in Thailand, Sappe Beauti Drink has launched Beauti Shot Stix in two formulas which are “Colla-C” and “Immu-C.” The Colla-C formula is rich with collagen, vitamin C and L-Glutathione for intense bright skin. A shot of Colla-C contains 2,000 milligrams of collagen for healthy skin, 200% of vitamin C to increase collagen absorption and L-Glutathione as antioxidant to prevent an early sign of aging and help stop melasma and reduce dark spots, making skin brighter. The other formula, Immu-C, is full of elderberry, vitamin C and zinc to boost the immune system from the best fruit in the berry family. Key ingredients are elderberry which is rich with various antioxidants and nutrients, 200% of vitamin C to boost immunity and zinc that is vital for repairing damaged cells and producing new ones. The item targets the health- and beauty-conscious group aged between 15 and 35 years old who loves to seek and try new products, and enjoy extremely intense flavour. Beauti Shot Stix comes in Korean style of stick pack which allows consumer to drink the vitamin beverage by just tearing the top of the pack. Therefore, K-wave fans must not miss it!
The Sappe CEO added this is the first time in Thailand that a new product in the form of stick pack, which is easy to drink by just tearing the pack and is full of benefits from vitamins and nutrients, has been introduced. This item can well serve consumers’ need both in beauty and health aspects. SAPPE has set a sale target of 100 million baht in the first year. The Beauty Shot Stix product is now available at 7-11 convenience stores across the country and online channels at Facebook: sappebeautyclub, IG: sappebeautyclub, Line: @sappeonline and Shopee: Sappe Official Store, at only 15 baht per piece.
“Consumers are still interested in functional drink products which are new and different in benefit, flavor, format and eating style that meet people’s lifestyles. The product should be easy to buy and carry, and tasty that allow consumers to take care of themselves with a delicious and beneficial item. Importantly, it should reflect consumers’ character. This has resulted in the introduction of the two formulas of Sappe Beauti Shot Stix which K-wave fans just can’t miss,” Ms. Piyajit said.
