From the success of “Sappe x Takabb” herbal functional shot, an aid to ease sore throat which received warm acceptance from consumers, it is now renamed as “Sappe Yinyang” with a new logo but maintains healthy ingredients and qualities. This popular item can efficiently help relieve sore throat and clear your throat in one-bottle with cooling herbs to lower your body’s temperature.
Sappe Chief Executive Officer Ms. Piyajit Ruckariyapong said the science of health-caring with herbs has been considered a popular method in every era as they are not only natural products but also effectively alleviate health problems and boost wellness. Thailand is known as the home of various herbs which can be key ingredients in many herbal products. This is proven by the huge growth of the herbal product market in Thailand which was worth 45 billion baht in 2021 and is expected to continually rise every year to reach 60 billion baht in 2026. The turning point were the COVID-19 outbreak and the PM 2.5 air pollution which have changed behaviors of consumers to be more health-conscious (referred from Euromonitor).
After we introduced Sappe x Takabb two years ago, we received positive feedback from consumers as it could help ease sore throat particularly during the COVID-19 outbreak and dusty effect from PM 2.5 which deteriorate health conditions and cause sore throat. This clearly reflects the need and benefits of our item in effectively improve throat irritation. As a company which produces a number of innovative products, Sappe saw the opportunity to expand the items in this category. The company, therefore, renamed Sappe x Takabb as Sappe Yinyang as it prepares to produce more products under this new brand. This will be a new group which we will use qualities and benefits from herbs to create products for consumers.
“Sappe Yinyang has the same ingredients and formula of Sappe x Takabb. It is made from monk fruit, licorice, lime, and Indian gooseberry that help soothe the throat and have cool effect to cool down the heat in your body. It has the same old good taste as you can sip it every day to forget that you have phlegm in the throat. The product comes in a new design of 50 ml glass shot bottle priced at 29 baht each. We set the sales target of at least 100 million baht and target the pre-aging consumers at 45 years old and above, and those who have throat irritation who are looking for herbal products to ease it. You can get further details through our online channels, Facebook: Sappe Yinyang and Shopee: Sappe Official Store,” Ms. Piyajit said.
