Sappe Public Company Limited or SAPPE has developed a product to help handle a current changing weather by introducing lemon-flavored vitamin water ‘B’lue Lemon’ for a quick refreshment and uplifting mood. The innovative beverage can help strengthen body against the impact of fluctuating weather condition as it is formulated with essential vitamins including C, B3, B6 and B12 to boost the consumers’ health. The launching was aimed at competing in the vitamin water market at the final period of this year. B’lue Lemon from SAPPE is now available at all branches of 7-11 convenience stores nationwide.
SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong, said the current vitamin water market is expected to grow continuously, thanks to a gradual restoration of domestic economy and the country reopening, which resulted in an increase of consumer product spending. Moreover, the emergence of various epidemics including Covid-19 pandemic and new strains of influenza have shaped the consumer landscape to be more health-focused and a number of them have switched to drink water infused with vitamins instead of drinking water with health reasons. The demand of immune protection products is also growing among the group of consumers.
SAPPE, known as Home of Innovators, has been continuously inventing and developing new products to better people’s quality of life. The company conducted the research on food and beverage trends and found “four important trends which are believed to have affected the needs of global food and beverage in 2023 and in the next five years” (information from Mintel, the world’s leading company on marketing information and consumer analysis)
Dealing with weather fluctuation and improving mental well-being are among the key findings that caused the consumers to seek products to help handle changing environments and maintain their physical resilience. Due to the fast-changing weather conditions in Thailand leading to a mood swing, SAPPE has developed a product to meet this particular need of the consumers by infusing water with refreshing fruit, which is the citrus like lemon. Apart from its bright color, lemon also help ease the stress.
The SAPPE CEO added that “based on these factors, we decided to introduce lemon-flavored vitamin water enriched with vitamin C, B3, B6 and B12 to provide the consumers instant refreshment and good mood, regardless of the changing weather”. B’lue Lemon is delicious, easy-to-drink, and deliver sense of freshness. A lemon aroma under B’lue style combined with a bright yellow design for a refreshing sentiment is created to target the new generation consumers aged between 15-35, who love vitamin-infused water and seek a delightful, revitalizing, and healthy option. The product is now available at all branches of 7-11 convenience stores at only 20 baht. The consumers are encouraged to find more details at Facebook page and Instagram: Be more with B’lue.
