Sappe Public Company Limited (SAPPE) CEO Ms. Piyajit Ruckariyapong showed a remarkable success after bringing over 10 SAPPE house brands to participate in the THAIFEX-ANUGA 2024, one of the world’s leading food and beverage trade shows, recently. The event drew a large number of customers, investors and partners from both Thailand and foreign countries to conduct negotiations and to buy products at Muang Thong Thani’s Impact Challenger Hall 1.

This year, SAPPE’s booth was presented in the theme “Mission to Mars” to highlight its advanced visions together with food and drink innovation. The company also took this opportunity to introduce the world’s famous boy band SEVENTEEN as the first global brand ambassador for SAPPE’s signature drink “Mogu Mogu,” the fruit juice with coconut jelly which is currently distributed in 100 countries. The collaboration with SEVENTEEN is aimed at expanding the company’s consumer base and building a constant brand engagement globally. The recent announcement of Mogu Mogu’s global ambassador has received a very warm welcome from both Mogu Mogu and SEVENTEEN fandoms.