Sappe PCL (SAPPE) announced its performance in the third quarter of 2021 with total revenue of 1,083.9 million baht, increasing by 13.6% while the net profit grew 6.3% to 142.9 million baht.
The company had an impressive performance in the first nine months of this year with revenue of 2,816.9 million baht, increasing by 11.5% while the net profit was 353.2 million baht, increasing by 18% compared to the same period of the previous year.
The company gained from the continuing fast recovery in foreign markets, particularly in the high season from the second to third quarter of 2021. Also, the adjusted strategy of Online to Online/Offline Marketing (O2O) in both Thailand and overseas helped push the online sale to grow over 600% in the first nine months.
Sappe Chief Executive Officer Ms. Piyajit Ruckariyapong said the solid performance in the third quarter was a result of its products which can meet the lifestyle of the consumers and new sale channels in foreign markets, especially Asia, the United States, Europe and the Middle East.
As the COVID-19 situation in many countries has gradually improved, the consumers’ purchasing power has increased following the economic recovery. Furthermore, the company has adjusted its strategy by using O2O or Online to Online/Offline Marketing, which is a mixture between online marketing and online/offline sale in accordance with rapid changes, leading to a new high of sale volume in the third quarter.
Regarding the domestic market, Ms. Piyajit said it has been affected by the COVID-19 pandemic, prompting the company to turn its focus to online commerce through various platforms, such as E-marketplace and chat commerce via channels such as Line and Facebook Messenger.
These online platforms are good choices to make products more accessible to consumers and help promote marketing activities during the COVID-19 crisis which have affected the consumers’ lifestyle.
A large number of consumers have changed their lifestyle by purchasing products online which helped the company’s sale volume to increase by more than 600% in the first nine months of this year.
“From our third-quarter performance, we can see a sign of recovery in many countries, especially Asia, the United States, Europe and the Middle East while the domestic market has gradually improved following the lockdown relaxation and reopening of the country. Moreover, some products, including Sappe Beauti Drink Green Relaxing Calm, Beauti Drink Immu-C and Beauti Booster in a less sweet formula as well as snacks such as Kru Pensri chewy candy, have received positive feedback from the consumers. Therefore, we are confident that our performance in 2021 will be able to reach the targeted goal,” the Sappe CEO said.
