Sappe Public Company Limited (SAPPE) sent two new flavors, Yuzu-Watermelon and Peach-Ume Plum from B’lue vitamin water, to compete in the beverage battle for a market share this summer under a cool concept “B’LUE Wacky Summer: ซัมเมอร์นี้ฉันแปลก”. These two flavors are exclusively on sale during this summer at all branches of 7-11 convenience store at only 23 baht a bottle. The launch is aimed at reviving the vitamin water market to enjoy exponential growth again.
Sappe Chief Executive Officer, Ms. Piyajit Ruckariyapong, said Thailand has officially entered the summer period as the Meteorological Department forecasted that the temperature could reach 40-43 degrees Celsius and would be the hottest summer in eight years. Therefore, most consumers will look for drinks to refresh, relieve thirst and cool down the heat. As a majority of people like outdoor activities or exploring new experiences in summer, Sappe came up with a new drink which is the vitamin water under the concept “B’LUE Wacky Summer: ซัมเมอร์นี้ฉันแปลก”. This innovative drink not only helps refreshing and relieve thirst for consumers, but it is also the best companion for consumers in exploring new experiences and to make their lives full of fun in this summertime.
The new flavors from B’lue are “Yuzu-Watermelon” and “Peach-Ume Plum”. Each flavor is a unique mixture of two fruits decorated with bright-colored design to create more excitement and different look. The drink is high in vitamin C at 200%, vitamin B3, B6 and B12 in a low calories formula with full taste of fruit. The new flavors are available during this summer (April-July) starting from March 30 at 7-11 at 23 baht a bottle.
Sappe hopes the new product launch will help encourage consumers to drink vitamin water more and expand the group of customers who want to experience a new and delicious taste that will help the vitamin water market return to grow fast again.
“The health-conscious trend and the Covid-19 pandemic are key factors that make people take care of their health more than before. In 2022, the water with vitamin, or vitamin water, market was worth 2,412 million baht, so, vitamin water is the very first choice that consumers choose to serve their requirements of deliciousness, refreshing and good health at the same time. We believe B’lue Yuzu-Watermelon and Peach-Ume Plum will deliver freshness, relieving thirst and cooling down plus a new feeling. Don’t hesitate to try, as our special items are available this summer only,” Ms. Piyajit said.
