Sappe Public Company Limited (SAPPE) invited give.me.museums, one of Thailand’s renowned designers, to design labels for Sappe Beauti Drink in ‘Summer in Love Limited Edition’ in two new flavors: Summer First Love formula with the sweetness of a first love and Lucky in Love formula for good luck in love. This is a lovely gimmick to greet the hot summer of the functional drink leader that not only delivers a delicious and refreshing beverage but also good feelings with lively labels which bring about a heartwarming sentiment by just holding the bottle. Sappe Beauti Drink in this special edition is available exclusively for this summer between April and June at all branches of 7-11 stores countrywide.
SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong said Sappe Beauti Drink is a familiar product for Thais and has received good feedback for over 15 years, so the company would like to extend its gratitude to the Thai people across the country who always trust and welcome our signature drink. In 2022, Sappe Beauti Drink had the biggest market share in Thailand at 39.8% (Information from The Nielsen Company (Thailand) Ltd.). We have never stopped developing our products, particularly quality and new flavors, in order to respond to consumers’ requirements in health-caring and reflecting their characters. For the latest launch, Sappe offers not only health benefits in new flavors for the summertime but also invited a Gen-Z’s favorite artist to design extraordinary labels to distribute liveliness and heart bursting to all.
Sappe Beauti Drink in Summer in Love Edition is the first collaboration between SAPPE and Thailand’s famous designer give.me.museums or Khontarat Techatrisorn (Oil), who is popular among Gen-Z. She is widely known as an impressionist artist who has created a number of paintings of blooming flowers, green meadows, lively hills, and forests which will make you feel cool and relax by only taking a look at it. Under the collaboration, Ms. Khontarat has designed cute labels to allow everyone to impress the pleasing sweetness of the summer breeze on the labels of Sappe Beauti Drink’s two new flavors. The Summer First Love formula from Sappe Beauti Drink is introduced in a bright pink label to reflect the sweetness of a first love. This formula offers a sweet scent of white strawberry flavor plus an abundance of lycopene and vitamin E to fight free radicals. The other formula is Lucky in Love which has the sweet taste of lychee and cool peppermint plus pomegranate and rose extracts in a bright and vivid blue label referring to luck in love. Both formulas are low in calories, zero sugar, and fat free, and target the Gen-Z group who care about health and beauty. The products are now available at all 7-11 convenience stores only from April-June this year.
“Talking about summer, most people may think of the sea and summer breeze but Sappe Beauti Drink wants to encourage everyone to think about the sweetness, coolness and freshness like those who are in love. The lovebirds can endure the hot summer as everything looks fresh and lively for them. Thus, we decided to convey it through our exceptional beverage with a new experience of drinking and beautiful labels designed exclusively for our consumers. Both Summer First Love and Lucky in Love labels were designed by give.me.museums, the popular artist among the new generation. It will make you feel good just holding the bottle. We want everyone to try and we can assure you that this summer will be brighter than before,” Ms. Piyajit said.
