Having delivered new experiences to consumers continuously, Sappe Public Company Limited (SAPPE) organized the first event of this year to welcome summer under the theme “WHAT’S YOUR VIBE?” to invite everyone to try the delectable taste of two new flavors of B’lue vitamin water and experience super fun activities. In the event, B’lue’s smart screen “The Immersive Interactive Experience” was set up to indicate your vibe along with activities for you to win prizes. Come to find your vibe on the first floor (open-air activity area) in front of Lido Connect.
SAPPE Chief Executive Officer, Ms. Piyajit Ruckariyapong, said that in summer you need help to relieve thirst and cool down, so Sappe has developed two flavors for B’lue vitamin water which are “Yuzu-Watermelon” and “Peach-Ume Plum.” The newly-launched products have been distributed into the market recently under the “B’LUE Wacky Summer” concept indicating that our beverages deliver the taste of deliciousness and refreshment and alleviate thirst. The B’lue vitamin water, which received a warm welcome from consumers, can also be a good companion in seeking new experiences for fun this summer.
To continue delivering fun and new experience, Sappe organized the first event of this year under the theme “WHAT’S YOUR VIBE?” to take everyone to experience new excitement with The Immersive Interactive Experience, the smart screen to identify your vibe. This is one of the most advanced digital technologies in this era in displaying a particular response individually with different color vibes to reflect that person and to create a fresh feeling like a style of B’lue that generates an innovative feeling in every flavor launched into the market.
The participants can share their fun on social media right away while the photo booth is in place for you to collect memorable pictures of your vibe back home. Additionally, Sappe set up a lucky draw activity with various prizes. Just visit the B’lue booth from April 20-23, 2023, from 11 a.m. to 8 p.m. at the open-air activity ground of Lido Connect, Siam Square. It’s free of charge!
Apart from the fun activities, participants can also try new and refreshing tastes from Yuzu-Watermelon and Peach-Ume Plum flavors from B’lue vitamin water which are limited edition available only this summer!
“WHAT’S YOUR VIBE? is the event that SAPPE intends to organize to invite consumers to participate in joyful activities and get to know our B’lue vitamin water more. The smart screen, The Immersive Interactive Experience, is a gimmick to allow the participants to see their vibes. It is an advanced technology with uniqueness and excitement. We can assure you that people who join the event will be impressed by the delicious taste of B’lue’s two new flavors at the event. Anyone who wants to discover new experiences this summer can start at this event, and those who can’t join it can experience the innovative vibes from B’lue at 7-11 convenience stores nationwide”, Ms. Piyajit said.
