This is truly the year of pride for Sappe Public Company Limited, or SAPPE. After the company was selected to the Morgan Stanley Capital International (MSCI) Index, SAPPE CEO Ms. Piyajit Ruckariyapong was invited to attend “Choose France Summit 2023,” an exclusive business event hosted by President Emmanuel Macron. The French president invited more than 200 foreign business leaders and investors to the summit, which was held at Palace of Versailles with an aim to boost investment in France.

SAPPE was 1 of 6 Asian companies to participate in the event. Its female CEO joined the summit with strong determination to represent the Thai brand which is vastly successful on the world stage. “Mogu Mogu” is now very popular in France and several other countries. We have to closely monitor SAPPE’s next move and see what good news will come from this brand to make Thailand proud again.