Sappe Public Company Limited or SAPPE sent its flagship fruit juice with coconut jelly “Mogu Mogu” to win the InnoBev Award in the Best New Brand category from the InnoBev Awards 2024 organized by the British food and drink expert Zenith Global. The award winners were announced during the 2024 UK Soft Drinks Conference in London which celebrated the innovative excellence of the global soft drinks industry. This reflects the great achievement of the Thai brand, the pioneer of the “Snack Drink” which is the favorite refreshment among international consumers.
SAPPE CEO Ms. Piyajit Ruckariyapong said Mogu Mogu, the fruit juice mixed with coconut jelly drink Mogu Mogu, which is SAPPE’s main export brand, has achieved a tremendous success over the past year, particularly in Europe, with good feedback from the consumers. Apart from creating a wave of “Brand Love” and expanding positive influences in many countries, Mogu Mogu recently won the InnoBev Award in the Best New Brand category from the Zenith InnoBev Awards 2024. This annual awards event is known as the global forum in the United Kingdom that selects the innovative excellence of the global soft drinks industry. The award is proof of quality and being a leading innovative drink under the Mogu Mogu brand which is widely accepted at the global level.
The Zenith InnoBev Awards 2024 was organized by Zenith Global, the British food and beverage expert with partnership networks in 50 countries, to select the best innovative brands in the beverage industry. The entries are invited in 18 categories covering innovation, marketing, technology and packaging. As Mogu Mogu is a very outstanding item, it undoubtedly won the Best New Brand award.
“As a Thai brand builder, we are delighted and proud that Mogu Mogu won the Best New Brand award from the Zenith InnoBev Awards 2024. It proves its success in innovation, quality and taste which is the identity of our product endorsed in the global forum. SAPPE has been continuing to create innovative products with high quality to the market with strong determination. We develop our products from agricultural outputs of Thai farmers and build on with SAPPE’s knowledge and expertise resulting in quality products to export to foreign countries. A number of global rewards we received underline that this Thai brand SAPPE has made a step closer to become a Global Brand,” Ms. Piyajit said.
Mogu Mogu is the world’s first fruit juice mixed with big coconut jelly that SAPPE invented and distributed to the market. This signature drink is made of quality coconut jelly from Thai farmers. With various flavors, Mogu Mogu has opened an experience of “Snack Drink” or chewable drink that catches the hearts of consumers around the world. Currently, Mogu Mogu are distributed in 100 countries and recently introduced SEVENTEEN, the famous South Korean boy band, as its First Global Brand Ambassador. SEVENTEEN will be the representative of fun and lively for Mogu Mogu through the “Sip Chew Feel Mogu Mogu” campaign, making SEVENTEEN’s global fandom to become “Fun-dom” of Mogu Mogu more.
