SAPPE, Thailand’s leading functional beverage company, has announced an exciting collaboration with Dr.PONG, a rising Thai brand specializing in supplements and skincare. Together, they have introduced “Sappe Beauti x Dr.PONG,” a line of Healthy Shot Drinks designed to cater to health-conscious Gen Y and Z consumers. The collaboration features two formulas: ‘Colla Gluta’ and ‘Asta Q10,’ offering powerful skincare and beauty benefits in a convenient shot bottle, available now at 7-Eleven stores nationwide for just 35 THB.
Piyajit Ruckariyapong, CEO of SAPPE Public Company Limited, highlighted the significance of this partnership, bringing together two of Thailand’s leading beauty brands. Sappe Beauti, a pioneer in functional beverages for over 18 years, and Dr.PONG+, a rapidly growing brand in the supplement and skincare industry, have joined forces to develop high-quality products that meet consumer demands. Under the brand “Sappe Beauti x Dr.PONG,” these innovative shot drinks aim to provide accessible beauty benefits while reinforcing consumer confidence in their skincare routines. This collaboration marks SAPPE’s full-scale expansion into the Functional Healthy Drink market.
The “Sappe Beauti x Dr.PONG” product line offers two formulations:
Colla Gluta: A dietary supplement drink enriched with 5,000 mg of collagen and 100 mg of L-Glutathione. It comes in an apple and strawberry flavor, ensuring a pleasant drinking experience without any fishy aftertaste.
Asta Q10: This formula features Astaxanthin derived from Haematococcus Pluvialis algae and Coenzyme Q10, two powerful antioxidants sourced from Japan. With a strawberry flavor, this shot drink is designed to enhance skin health and combat oxidative stress.
Targeting consumers aged 20-45 years, particularly those who seek high-quality skincare solutions with convenience, the new products are now available nationwide in 50ml glass shot bottles at 7-Eleven stores and online via Sappe Official Store, Dr.Pong Official Store, Shopee, and Lazada. More details can be found on Facebook: Sappebeautyclub and Dr.Pong ดอกเตอร์พงศ์.
Following SAPPE Beauti’s first rebranding in 18 years, the company has embraced a multi-product strategy with the campaign “Be Your Own Kind of Beautiful” to resonate with younger generations. The campaign has been well received, reinforcing SAPPE’s mission to empower individuals to embrace their unique beauty. This latest collaboration with Dr.PONG represents a significant milestone, combining expertise from the functional beverage and supplement industries to elevate beauty solutions. “We expect this product to be well-received by consumers, just like our previous launches, as we continue delivering the best solutions at an affordable price,” said Piyajit Ruckariyapong.
