SAPPE has announced its highest-ever performance in 2024. The company reported total sales revenue of THB 6,775 million, marking an 11.9% increase from THB 6,053 million in the previous year. Net profit also rose by 16.6% to THB 1,252 million, compared to THB 1,074 million last year. The net profit margin improved to 18.5%, up from 16.6%, reflecting strong growth in both domestic and international markets.
SAPPE’s international sales reached THB 5,404 million, growing by 10.4% year-on-year and accounting for 80% of total sales. The company continues to expand globally, exporting to over 100 countries through a diverse distribution network, including modern retail chains, traditional trade, and online-to-offline (O2O) marketing. The Middle East market showed an outstanding growth of 54%, while the Americas grew by 37%, and Asia by 6%. Leading products driving this success include the well-known Mogu Mogu and Sappe Aloe Vera Drink.
In Thailand, SAPPE’s domestic sales reached THB 1,372 million, reflecting an 18.6% growth compared to the previous year. This was driven by the continuous launch of over 16 new SKUs, such as the B’lue 2 vitamin-infused beverage with two unique flavors (“Heartbreak” and “Crazy in Love”) and the fast-growing Sappe Beauti Powder Stix collagen supplement. The company also successfully rebranded Sappe Beauti, which received strong consumer responses, while All Coco fragrant coconut water continued to expand in modern retail channels like Makro and as an ingredient for manufacturers.
Chief Executive Officer Ms. Piyajit Rackariyapong stated that Sappe Public Company Limited is preparing for changing weather conditions in 2025, influenced by La Niña, which could bring both heat and rain. This is expected to drive higher demand for refreshing beverages. Meanwhile, the health and wellness trend remains strong, guiding the company’s innovation. Recently, the company introduced the Sappe Beauti x Dr.PONG healthy shot drink in two formulas, Colla Gluta and Asta Q10, which have been well received by consumers. The B’lue vitamin-infused beverage range will also continue to explore new market segments.
With strong business performance and continuous product innovation, SAPPE remains committed to its mission of making global brand while ensuring long-term sustainability.
