SAPPE Public Company Limited, a recognized advocate for gender equality, participated in the 11th annual Ring the Bell for ALL Women and Girls event under the theme “Rights. Equality. Empowerment.” Organized by The Stock Exchange of Thailand (SET), the Securities and Exchange Commission (SEC), the Australian Embassy in Thailand, and UN Women, the event reinforces Thailand’s commitment to inclusive economic growth and advancing gender equality in the supply chain.

As a company honored with the 1st runner-up award in the Gender-Responsive Marketplace category (2022) and 2nd runner-up in Leadership Commitment and Action (2024) at the UN Women Asia-Pacific WEPs Awards, SAPPE remains dedicated to fostering workplace diversity. The company ensures equal opportunities for employees of all genders, backgrounds, and generations while integrating inclusivity into its supply chain.

Beyond internal policies, SAPPE actively promotes gender diversity through external campaigns. Its “Sappe Beauti” rebranding initiative, featuring the campaign “สวยเรา ไม่ต้องสวยใคร” (Our Beauty, Our Way), embraces diversity in beauty standards. This movement is reflected in TV commercials, advertisements, and redesigned packaging that highlights inclusivity—regardless of gender identity, skin color, or body shape. As one of the first brands to adapt global diversity trends for a Gen Z audience, SAPPE continues to drive meaningful conversations on representation and equality in Thai society.